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The Changing World of Data Privacy is Impacting the Event Marketing...
The most important changes in data privacy regulation started a sea change for our businesses, marketing, and people everywhere. What started in Europe with the General Data Protection Regulation...
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You Need a Messaging Matrix for Your Next Event
Here are the top five reasons why. Note: If you haven’t already, I recommend reading part one (discussing best practices for a strategy workshop) and part two (outlining the resulting strategy brief)...
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Opus Agency Bolsters Creative Capabilities with Acquisition of Clarity Creative
BEAVERTON, Ore. (PRNewswire—August 12, 2019) Opus Agency, a leader in global event experiences, today announced the acquisition of Clarity Creative, a content design and dynamic visual communication...
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Augmented Reality Wayfinding for Events: Transform Your Signage and Sponsor...
Google I/O, Google’s closely watched annual developer conference that takes place in May, is where Google announces their latest technology and product developments. This year at the I/O keynote,...
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Opus Alters Event Industry Landscape with Acquisition of Tencue Productions
Opus Agency, a leader of global event experiences, today announced its acquisition of Tencue Productions, Inc., an award-winning creative and communications agency. Tencue specializes in bringing...
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Opus Adds Two Leadership Roles to Support Growth
PORTLAND, Ore. – September 11, 2019 / After a year of impressive organic and acquisition growth, Opus Agency has added two new leadership roles to support the evolving organization. Kim Kopetz has been...
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Opus Expands Internationally with Acquisition of Number 20, London Event Agency
Opus Agency, a global leader in event marketing, announced the acquisition of London-based event and travel management agency Number 20, Ltd. Number 20 is an established and respected event marketing...
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Opus Talks 2020 Event Strategy with SAP, Condé Nast, Cisco, and Microsoft
As part of a collaboration between Event Marketer and Opus, we held a roundtable conversation with industry experts from leading event marketers. In this Strat Chat, we look forward to 2020 and the...
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Opus Makes the Top Workplaces 2019 List
Opus Agency is ranked on The Oregonian’s Top Workplaces list for the eighth consecutive year! This year we’re at spot #32 in the midsize company category (100-499 regional employees in Oregon and SW...
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Experiential Marketing and Social Media Trends: The Authentic Aesthetic
Since it is no longer “cool to be manufactured,” brands are evolving their social media-centric activations in favor of authenticity. As the great trend-watchers of our day have shown us, cultural...
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Technology Trend: Smart Surfaces
Newly commercialized smart technologies are bringing state-of-the-art interactivity to the surfaces around us. In the experiential event arena, there are only a few truths that apply to all types of...
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Experiential Marketing and Social Media Trends: The Authentic Aesthetic
Since it is no longer “cool to be manufactured,” brands are evolving their social media-centric activations in favor of authenticity. As the great trend-watchers of our day have shown us, cultural...
View ArticleClik here to view.
Technology Trend: Smart Surfaces
Newly commercialized smart technologies are bringing state-of-the-art interactivity to the surfaces around us. In the experiential event arena, there are only a few truths that apply to all types of...
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How to Harness Cultural Trends for More Successful Event Management
Download Opus Agency’s whitepaper to learn how three top cultural trends will affect event management in the near future. In today’s increasingly self-aware society, it’s more important than ever to...
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Opus Talks 2020 Event Strategy with Oracle, Sprint, Ford, and Atlassian
As part of a collaboration between Event Marketer and Opus, we held two roundtable conversations with industry experts from leading event marketers. In the second Strat Chat of this series, we look...
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How to Make Attendee Wellness a Priority at Your Event
Event managers, take note: Attendees prioritize their wellness more than ever, and they don’t want to sacrifice their diet, fitness, or lifestyle standards in order to attend an event. The financial...
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How to Harness Cultural Trends for More Successful Event Management
Download Opus Agency’s whitepaper to learn how three top cultural trends will affect event management in the near future. In today’s increasingly self-aware society, it’s more important than ever to...
View ArticleClik here to view.
Opus Talks 2020 Event Strategy with Oracle, Sprint, Ford, and Atlassian
As part of a collaboration between Event Marketer and Opus, we held two roundtable conversations with industry experts from leading event marketers. In the second Strat Chat of this series, we look...
View ArticleClik here to view.
How to Make Attendee Wellness a Priority at Your Event
Event managers, take note: Attendees prioritize their wellness more than ever, and they don’t want to sacrifice their diet, fitness, or lifestyle standards in order to attend an event. The financial...
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How Event Professionals Should Approach Diversity and Inclusion
In the workplace, in events, and in life, diversity and inclusion are more important than ever before. Here are some tips to help ensure a welcoming event for everyone. Honoring diversity means more...
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